Outside of commercial projects, I work as a visual artist across graphic design, installation, painting and printmaking.
Inspired by the World War II innovation of dazzle camouflage, a holistic method of transforming the visual perception of objects by introducing bold angular patterns to their surface, I seek to reimagine our surroundings through large-scale interventions to interior and exterior environments.
My work blends 20th-century op art and brutalism with contemporary graphic design and treads between the perfection of geometry, mischief of subversion, and joyful energy of free expression.
I work in collaboration with brands and organisations. This is often through supergraphic architectural interventions, painted murals, and immersive installations but also extends to individual artworks and exhibitions.
Branding Typography Packaging Design systems
Creative direction Attendee journey Design execution
Retail graphics Environmental Signage systems Wayfinding